1.6 : 市场营销的意义

Businesses need more than just a great product or service to be successful.

After all, what is the use of a product if no one wants it or knows about it?

Marketing is crucial as it bridges the gap between a business and its potential customers.

By enabling effective communication and mutual understanding, marketing serves as a crucial tool in identifying consumer needs.

This, in turn, facilitates the development of products tailored to those needs.

Added to this, marketing guides businesses in setting appropriate pricing, choosing suitable distribution channels, and executing successful promotional strategies.

These collective marketing efforts not only generate awareness but also attract potential customers and foster customer loyalty.

Ultimately, this dynamic process drives sales and profits, establishing a solid brand reputation and a competitive edge in the market.

But there is more.

The boost in revenue triggers business expansion, generating new job opportunities within the company and for collaborators like suppliers.

Simultaneously, it plays a pivotal role in contributing to tax revenues and fostering overall economic growth.