8.21 : 营销漏斗 - 概念

The Marketing Funnel is a model representing a customer's journey from product discovery to purchase.

It acts as a guide for businesses on media channel selection decisions.

Consider Fast Twitch, a new Gatorade product. The goal is to convert Jerry,  a potential customer, to a loyal one.

First the 'Awareness' stage. Through marketing campaigns like advertisements or store displays, Jerry is made aware of Fast Twitch.

Next the 'Consideration' stage. Jerry seems interested in Fast Twitch and is encouraged to compare it with other brands and check out reviews.

Gatorade ensures that information about Fast Twitch's benefits and features is readily available, helping Jerry to make an informed decision.

Finally, the 'Action' stage. This is when Jerry buys a Fast Twitch.

If the experience is rewarding, Jerry becomes a loyal customer.

By understanding and optimizing each stage of the funnel, Gatorade plans its marketing efforts strategically.

This way, businesses attract potential customers, nurture these prospects into leads, and ultimately convert them into loyal customers.