13.6 : 页面内和页面外 SEO 基础知识

On-page SEO focuses on optimizing individual web pages to rank higher and attract more relevant traffic in search engines.

 It involves elements that can be controlled within the website, such as title tags, meta descriptions, URLs, content, and internal linking.

Title tags should be descriptive and include relevant keywords. Meta descriptions entice users by highlighting unique content. URLs should be short and simple.

High-quality, relevant content with natural keyword use is essential. Internal linking helps search engines understand site structure and keeps users engaged.

Nike uses these strategies effectively, including "Running Shoes" in titles, concise URLs, and high-quality content.

Off-page SEO refers to actions outside the website to improve its authority and ranking.

 It includes building high-quality backlinks, social media marketing, and collaborating with bloggers.

Creating shareable content, analyzing competitors' backlinks, sponsoring events, running affiliate programs, and encouraging social shares all boost search engine authority.

 Nike leverages these strategies, collaborating with fitness blogs and sponsoring sports events.