A subscription to JoVE is required to view this content.
The marketing environment refers to external and internal factors influencing an organization's marketing-related decisions and activities. It plays a crucial role in shaping a company's marketing strategy and ability to succeed in the marketplace.
Here are the key components of the marketing environment:
Analyzing the marketing environment is crucial to seizing opportunities and mitigating threats. Neglecting this can result in missed chances and vulnerability to competitive shifts or consumer preference changes. Businesses must consistently assess and adapt to stay competitive and responsive.
From Chapter 2:
Now Playing
Marketing Environment
832 Views
Marketing Environment
1.7K Views
Marketing Environment
289 Views
Marketing Environment
240 Views
Marketing Environment
1.1K Views
Marketing Environment
195 Views
Marketing Environment
1.7K Views
Marketing Environment
1.2K Views
Marketing Environment
484 Views
Marketing Environment
659 Views
Marketing Environment
160 Views
Marketing Environment
188 Views
Marketing Environment
117 Views
Marketing Environment
177 Views
Marketing Environment
887 Views
See More
Copyright © 2025 MyJoVE Corporation. All rights reserved
We use cookies to enhance your experience on our website.
By continuing to use our website or clicking “Continue”, you are agreeing to accept our cookies.