Businesses often use profitable marketing strategies that can be criticized for harming customers, organizations, and society instead of promoting a ...

The digital age poses risks, including data misuse and cyberattacks, leading to financial loss, identity theft, and privacy breaches. As a result, ...

In the age of data-driven marketing, businesses leverage extensive customer data to personalize promotions, communications, and products. As a result, ...

Target audience selection is crucial for businesses to customize messages and maximize marketing efficiency. Simultaneously, it's crucial to maintain ...

Responsible product development involves creating or improving products focusing on customer needs and broader societal and environmental impact. It ...

The price of a product or service shapes customer perception of value, driving revenue and market positioning for businesses. But, companies often engage ...

Deceptive marketing uses false or manipulative tactics, like misleading ads and hidden fees, to persuade consumers. It arises from either the absence, ...

Cultural insensitivity refers to a lack of awareness or understanding of different cultures, which can lead to offensive or disrespectful content. This ...

Green marketing is about promoting products or services by highlighting their environmental advantages. These products or services are produced and ...

Conscious marketing involves mindful and ethical strategies developed by businesses aimed at positively impacting society and fostering customer trust. It ...

Social responsibility and company citizenship define a firm's actions towards society and communities. A company's exercise of its rights, ...

Sustainable marketing means caring for the environment and society while ensuring the profits and well-being of future generations. Five fundamental ...