3.5 : 소비자 행동에 영향을 미치는 문화적 요인의 예

A country's culture, subcultures, and subclasses shape consumer needs and preferences.

And businesses must consider these cultural elements to stay relevant in their target markets.

An excellent example of a business that integrates cultural factors into its products and marketing is Coca-Cola.

The brand connects with consumers across diverse cultures by tailoring marketing content and using local languages and influencers.

It upholds cultural rituals, associating its ads with worldwide special celebrations, festive occasions, holidays, and sports events.

Coca-Cola further caters to regional tastes by adjusting sweetness levels and introducing region-specific flavors, like the Sakura Cherry Blossom Coke in Japan.

The brand's availability in varied sizes accommodates large family gatherings in family-oriented cultures and individual enjoyment in individualistic ones.

Coca-Cola's success is grounded in cultural awareness, evidenced by its ability to adapt advertisements to align with local values and accommodate cultural differences in conservative and liberal societies.

Ultimately, this adaptability ensures positive resonance on a global scale, transforming the brand into a cultural icon symbolizing happiness and togetherness.