A pricing strategy helps businesses determine how to price their offerings by balancing costs, customer perception, and competition. Cost-based pricing covers all expenses, including direct and indirect costs. For example, a clothing retailer considers the cost of materials, labor, and store upkeep before adding a profit margin to each item. This method ensures that even with rising costs, the business remains profitable.
Value-based pricing is a strategy that revolves around the customer's perception of value. This strategy is particularly common in industries where a brand's reputation or product uniqueness significantly influences customer willingness to pay. For instance, an online design course may charge more due to the perceived expertise of the instructors despite the lower costs associated with delivering the service.
Competition-based pricing ensures that businesses stay aligned with market rates. Companies using this strategy monitor competitors and adjust their prices to remain competitive while emphasizing their unique features. For example, a phone repair shop might offer slightly lower rates than nearby competitors while promoting faster service to attract customers.
These pricing strategies are not rigid rules but adaptable tools that help businesses respond to changing market conditions. They ensure profitability while meeting customer expectations and responding to competitive pressures.
Из главы 14:
Now Playing
Services Marketing
97 Просмотры
Services Marketing
110 Просмотры
Services Marketing
219 Просмотры
Services Marketing
69 Просмотры
Services Marketing
74 Просмотры
Services Marketing
91 Просмотры
Services Marketing
50 Просмотры
Services Marketing
100 Просмотры
Services Marketing
88 Просмотры
Services Marketing
72 Просмотры
Services Marketing
87 Просмотры
Services Marketing
73 Просмотры
Services Marketing
74 Просмотры
Services Marketing
43 Просмотры
Services Marketing
102 Просмотры
See More
Авторские права © 2025 MyJoVE Corporation. Все права защищены