Oturum Aç

The product mix pricing strategies are:

Product Line Pricing allows a company to offer a range of similar products that vary in quality, features, or style at different price points, like Apple iPhones. These are differently priced based on storage capacity and features.

Optional Product Pricing lets the business offer optional extras or valuable add-ons with the main product to maximize revenue, as in the automotive industry. Cars can be customized with optional features like a sunroof or advanced navigation systems, all at an additional cost.

In Captive Product Pricing, the businesses price the main product competitively while pricing the essential supplementary products higher, as seen with printers. The manufacturers sell printers at a low cost but charge more for cartridges.

By-product pricing allows the business to sell or reuse the by-products that result from the production of the main product. It helps offset production costs and competitively price the main product. For example, a sawmill sells sawdust (a by-product) to a company that makes wood pellets for heating.

Bundle Product Pricing combines several products and offers the bundle at a reduced price compared to buying each item separately, as seen in the fast-food industry.

Etiketler

Product Line PricingOptional Product PricingCaptive Product PricingBy product PricingBundle Product Pricing

Bölümden 6:

article

Now Playing

6.11 : Product Mix Pricing Strategies II

Capturing Customer Value: Price to Exchange

417 Görüntüleme Sayısı

article

6.1 : Price and Exchange

Capturing Customer Value: Price to Exchange

298 Görüntüleme Sayısı

article

6.2 : The 5 c's of Pricing

Capturing Customer Value: Price to Exchange

527 Görüntüleme Sayısı

article

6.3 : Internal Considerations Affecting Price Decisions

Capturing Customer Value: Price to Exchange

248 Görüntüleme Sayısı

article

6.4 : External Considerations Affecting Price Decisions

Capturing Customer Value: Price to Exchange

217 Görüntüleme Sayısı

article

6.5 : Pricing Methods

Capturing Customer Value: Price to Exchange

380 Görüntüleme Sayısı

article

6.6 : Pricing Strategies

Capturing Customer Value: Price to Exchange

211 Görüntüleme Sayısı

article

6.7 : Pricing Tactics I

Capturing Customer Value: Price to Exchange

130 Görüntüleme Sayısı

article

6.8 : Pricing Tactics II

Capturing Customer Value: Price to Exchange

118 Görüntüleme Sayısı

article

6.9 : New-Product Pricing Strategies

Capturing Customer Value: Price to Exchange

144 Görüntüleme Sayısı

article

6.10 : Product Mix Pricing Strategies I

Capturing Customer Value: Price to Exchange

176 Görüntüleme Sayısı

article

6.12 : Price Adjustment Strategies I

Capturing Customer Value: Price to Exchange

470 Görüntüleme Sayısı

article

6.13 : Price Adjustment Strategies II

Capturing Customer Value: Price to Exchange

261 Görüntüleme Sayısı

article

6.14 : Price Changes

Capturing Customer Value: Price to Exchange

125 Görüntüleme Sayısı

article

6.15 : Public Policy and Pricing

Capturing Customer Value: Price to Exchange

390 Görüntüleme Sayısı

JoVE Logo

Gizlilik

Kullanım Şartları

İlkeler

Araştırma

Eğitim

JoVE Hakkında

Telif Hakkı © 2020 MyJove Corporation. Tüm hakları saklıdır