Source: Laboratory of Jonathan Flombaum—Johns Hopkins University

We generally think that we see things pretty well if they are close by and right in front of us. But do we? We know that visual attention is a property of the human brain that controls what parts of the visual world we process, and how effectively. Limited attention means that we can't process everything at once, it turns out, even things that might be right in front of us.

In the 1960s, the renowned cognitive psychologist Ulrich Neisser began to demonstrate experimentally that people can be blind to objects that are right in front of them, literally, if attention is otherwise distracted. In the 1980s and 1990s, Arien Mack and Irvin Rock followed up on Neisser's work, developing a simple paradigm for examining how, when, and why distracted attention can make people fail to see the whole object. Their experiments, and Neisser's, did not involve people with brain damage, disease, or anything of the sort, just regular people who failed to see objects that were right in front of them. This phenomenon has been called inattentional blindness. This video will demonstrate basic procedures for investigating inattentional blindness using the methods of Mack and Rock.¹