Sign In

Distribution channels, logistics, and supply chains play vital roles within a distribution network and are interrelated in many ways. Each component ensures that goods are moved effectively and efficiently from the point of production to the end consumer, adding value to the customers, manufacturers, and the delivery network.

Distribution Channels are the pathways through which goods and services flow from producers to consumers. They can be direct (from producer to consumer) or indirect (involving intermediaries like wholesalers, retailers, or distributors). The choice of distribution channel affects a business's reach, customer service, marketing strategies, and profitability.

Logistics involves planning, implementing, and controlling the efficient flow and storage of goods, services, and related information from the point of origin to the point of consumption. It includes transportation, warehousing, inventory management, and order fulfillment. Effective logistics management ensures timely delivery, reduces operational costs, improves customer satisfaction, and gives businesses a competitive edge.

The supply Chain encompasses all activities involved in producing and delivering a product or service, from sourcing raw materials to delivering the final product to consumers. It involves suppliers, manufacturers, distributors, retailers, and customers. A well-managed supply chain enhances operational efficiency, reduces costs, improves product quality, and boosts customer satisfaction.

Tags
Distribution ChannelsLogisticsSupply ChainDistribution NetworkIntermediariesWholesalersRetailersDistributorsTransportationWarehousingInventory ManagementOrder FulfillmentSuppliersManufacturersOperational EfficiencyCost ReductionCustomer Satisfaction

From Chapter 7:

article

Now Playing

7.3 : Distribution, Logistics and Supply Chain

Delivering Customer Value: Place to Everywhere

196 Views

article

7.1 : Place and Everywhere

Delivering Customer Value: Place to Everywhere

176 Views

article

7.2 : Delivery Networks

Delivering Customer Value: Place to Everywhere

117 Views

article

7.4 : Importance of Delivery Networks

Delivering Customer Value: Place to Everywhere

63 Views

article

7.5 : Marketing Channel Designs

Delivering Customer Value: Place to Everywhere

56 Views

article

7.6 : Vertical Marketing Systems

Delivering Customer Value: Place to Everywhere

71 Views

article

7.7 : Horizontal Marketing Systems

Delivering Customer Value: Place to Everywhere

295 Views

article

7.8 : Multichannel Distribution

Delivering Customer Value: Place to Everywhere

37 Views

article

7.9 : Omnichannel Strategy

Delivering Customer Value: Place to Everywhere

65 Views

article

7.10 : Channel Design Decisions

Delivering Customer Value: Place to Everywhere

232 Views

article

7.11 : Channel Management Decisions

Delivering Customer Value: Place to Everywhere

282 Views

article

7.12 : Power and Conflicts in Channels

Delivering Customer Value: Place to Everywhere

67 Views

article

7.13 : Retailers

Delivering Customer Value: Place to Everywhere

38 Views

article

7.14 : Retail Strategy

Delivering Customer Value: Place to Everywhere

49 Views

article

7.15 : Wholesalers

Delivering Customer Value: Place to Everywhere

37 Views

JoVE Logo

Privacy

Terms of Use

Policies

Research

Education

ABOUT JoVE

Copyright © 2025 MyJoVE Corporation. All rights reserved