The land is a critical factor of production that is supplied by landowners and rented by producers. For instance, farmers rent land to grow crops. Similarly, a restaurant owner may rent commercial building space to run the restaurant.

The price for land is the rental price. Land can be bought, and in that case, the purchase price is the price paid to use that land indefinitely. However, in the current analysis, the rental price of land is used, as it presents a continuous payment similar to the wages paid to labor.

The market demand curve for land slopes downward, reflecting an inverse relationship between rental price and the quantity of land demanded. As rental prices rise, fewer producers are willing or able to rent land, which reduces the quantity demanded. Conversely, lower rental prices encourage more producers to rent land, and this increases the demandSimilar to labor, the demand for land is determined by the value of its marginal product (VMP), which represents the additional output generated by using one more unit of land.

The supply of land is generally considered relatively inelastic, meaning that its supply curve is steep and shows little response to changes in rental prices.

The equilibrium rental price is determined where the demand and supply curves for land intersect. This point signifies the rental price at which the quantity of land demanded by producers equals the quantity of land supplied by owners. At equilibrium, the rental price reflects the value of the marginal product of land, aligning the land's price with its value to its users.