The Consumer Decision Process represents the steps individuals undergo when purchasing or choosing a consumption. It encompasses several stages, each playing a distinct role in the final decision:
Understanding the Consumer Decision Process is crucial for marketers to tailor strategies, provide relevant information, reduce uncertainties, offer value, and ensure post-purchase satisfaction. This knowledge enables the development of more effective marketing campaigns, ensuring timely availability of the right information and positively influencing consumer decisions at every stage.
From Chapter 3:
Now Playing
Consumer Behaviour
1.1K Views
Consumer Behaviour
1.4K Views
Consumer Behaviour
1.7K Views
Consumer Behaviour
901 Views
Consumer Behaviour
1.1K Views
Consumer Behaviour
829 Views
Consumer Behaviour
757 Views
Consumer Behaviour
779 Views
Consumer Behaviour
986 Views
Consumer Behaviour
106 Views
Consumer Behaviour
291 Views
Consumer Behaviour
532 Views
Consumer Behaviour
582 Views
Consumer Behaviour
230 Views
Consumer Behaviour
1.3K Views
See More
Copyright © 2025 MyJoVE Corporation. All rights reserved