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Chapter 1

Introduction to Microeconomics

经济学概论
经济学概论
The term Economics originated from the Greek word 'oikonomos,' meaning household management. It is the study of how individuals, businesses, and ...
微观与宏观
微观与宏观
Economics can be subdivided into microeconomics and macroeconomics. The term micro means small. So, microeconomics studies the behavior of individual ...
需要学习微观经济学
需要学习微观经济学
Microeconomics helps markets, firms, and individuals optimize their outcomes by efficiently allocating scarce resources, whether it's time, money, or ...
权衡
权衡
In a world of limited resources, every decision involves trade-offs. It is a situation where one gives up one thing to gain another. For consumers, ...
机会成本
机会成本
Opportunity cost represents the benefit a person or business foregoes by choosing one alternative over another. It quantifies the cost of not selecting ...
市场
市场
A market is a complex network where buyers and sellers come together to exchange goods, services, or assets. It plays a key role in how our economy ...
生产可能性 Frontier (PPF)
生产可能性 Frontier (PPF)
The production possibilities frontier is a graphical representation of all the possible output combinations of two goods an economy can produce. This ...
PPF 中的旋转
PPF 中的旋转
When the production possibilities frontier rotates, the economy can increase or decrease the production of one good without sacrificing the output of ...
PPF 的变化
PPF 的变化
A rotation in the production possibilities frontier represents a change in the efficiency of resources, enabling increased production of one good without ...
实证经济学和规范经济学
实证经济学和规范经济学
Economics has two fundamental branches. They are positive and normative economics. Positive economics is about objective statements that can be tested and ...
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