Chapter 12
Marketing Metrics
营销指标简介
Marketing metrics are quantifiable values used to assess the performance of marketing strategies and track progress toward specific goals, such as ...
指标和 KPI
Metrics and Key Performance Indicators, or KPIs, are essential tools for evaluating marketing performance.
While metrics provide a broad view of ...
衡量营销指标
Measuring marketing metrics is essential for making informed decisions, maintaining a competitive edge, and maximizing the effectiveness of marketing ...
市场指标
Market metrics are quantitative measurements that assess a company's market position and guide strategic decisions, including market share, relative ...
心智分享指标
Heart and Mind Share Metrics evaluate consumer perceptions and attitudes toward a brand, with the heart focusing on emotional responses and the mind on ...
利润率和利润率 I
Margins and profit metrics are key financial measures that assess profitability by comparing sales revenue to costs.
These metrics help businesses ...
客户盈利能力指标 I
Customer profitability metrics help organizations assess customer value and decide on acquiring, retaining, and managing customers.
For example, Customer ...
利润率和利润率 II
Financial metrics are vital for assessing a company's financial health. They help businesses set goals and determine the sales required to cover costs ...
客户盈利能力指标 II
Customer profitability metrics evaluate the financial value of customers and guide business decisions.
Average acquisition cost refers to the expense of ...
产品和产品组合指标 I
Product and portfolio metrics are vital for evaluating individual product performance and the company's overall offerings.
These metrics help to ...
产品和产品组合指标 II
Product and portfolio metrics assess financial impact and guide strategic decisions.
Weighted Contribution Margin measures a product's profitability ...
价格指标
Price metrics help businesses understand how pricing affects demand, market position, and profitability.
Key metrics include price elasticity, optimal ...
数字营销指标 I
Digital marketing metrics evaluate strategies and provide insights into audience behavior and campaign performance.
These metrics include traffic, ...
Sales Force 指标
Sales Force metrics measure a sales team's performance, guiding improvements, setting targets, and tracking progress to meet market demands, driving ...
营销指标和分析
Marketing metrics are crucial for evaluating the effectiveness of marketing strategies. Key metrics include conversion rates, customer acquisition costs, ...
频道指标
Channel metrics focus on the effectiveness of product distribution and assess how efficiently products reach sales channels, in contrast to Sales Force ...
促销指标
Promotion metrics are essential for evaluating the effectiveness of marketing campaigns. They are divided into various categories to measure a ...
数字营销指标 II
Digital marketing metrics, such as performance, financial, engagement, and revenue metrics, are essential for assessing the success of a campaign and ...
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