Chapter 12
Marketing Metrics
Einführung in Marketing-Metriken
Marketing metrics are quantifiable values used to assess the performance of marketing strategies and track progress toward specific goals, such as ...
Metriken und KPIs
Metrics and Key Performance Indicators, or KPIs, are essential tools for evaluating marketing performance.
While metrics provide a broad view of ...
Messung von Marketingmetriken
Measuring marketing metrics is essential for making informed decisions, maintaining a competitive edge, and maximizing the effectiveness of marketing ...
Marktmetriken
Market metrics are quantitative measurements that assess a company's market position and guide strategic decisions, including market share, relative ...
Herz- und Verstand-Share-Metriken
Heart and Mind Share Metrics evaluate consumer perceptions and attitudes toward a brand, with the heart focusing on emotional responses and the mind on ...
Margen und Gewinnspannen I
Margins and profit metrics are key financial measures that assess profitability by comparing sales revenue to costs.
These metrics help businesses ...
Kennzahlen zur Kundenrentabilität I
Customer profitability metrics help organizations assess customer value and decide on acquiring, retaining, and managing customers.
For example, Customer ...
Margen und Gewinnspannen II
Financial metrics are vital for assessing a company's financial health. They help businesses set goals and determine the sales required to cover costs ...
Kennzahlen zur Kundenprofitabilität II
Customer profitability metrics evaluate the financial value of customers and guide business decisions.
Average acquisition cost refers to the expense of ...
Produkt- und Portfolio-Metriken I
Product and portfolio metrics are vital for evaluating individual product performance and the company's overall offerings.
These metrics help to ...
Produkt- und Portfoliometriken II
Product and portfolio metrics assess financial impact and guide strategic decisions.
Weighted Contribution Margin measures a product's profitability ...
Preis-Metriken
Price metrics help businesses understand how pricing affects demand, market position, and profitability.
Key metrics include price elasticity, optimal ...
Kennzahlen für digitales Marketing I
Digital marketing metrics evaluate strategies and provide insights into audience behavior and campaign performance.
These metrics include traffic, ...
Kennzahlen für den Außendienst
Sales Force metrics measure a sales team's performance, guiding improvements, setting targets, and tracking progress to meet market demands, driving ...
Marketingmetriken und Analysen
Marketing metrics are crucial for evaluating the effectiveness of marketing strategies. Key metrics include conversion rates, customer acquisition costs, ...
Kanal-Metriken
Channel metrics focus on the effectiveness of product distribution and assess how efficiently products reach sales channels, in contrast to Sales Force ...
Promotion-Metriken
Promotion metrics are essential for evaluating the effectiveness of marketing campaigns. They are divided into various categories to measure a ...
Kennzahlen für digitales Marketing II
Digital marketing metrics, such as performance, financial, engagement, and revenue metrics, are essential for assessing the success of a campaign and ...
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