Chapter 12
Marketing Metrics
マーケティング指標の概要
Marketing metrics are quantifiable values used to assess the performance of marketing strategies and track progress toward specific goals, such as ...
メトリクスとKPI
Metrics and Key Performance Indicators, or KPIs, are essential tools for evaluating marketing performance.
While metrics provide a broad view of ...
マーケティング指標の測定
Measuring marketing metrics is essential for making informed decisions, maintaining a competitive edge, and maximizing the effectiveness of marketing ...
市場指標
Market metrics are quantitative measurements that assess a company's market position and guide strategic decisions, including market share, relative ...
ハートとマインドシェアのメトリクス
Heart and Mind Share Metrics evaluate consumer perceptions and attitudes toward a brand, with the heart focusing on emotional responses and the mind on ...
マージンと利益マージンI
Margins and profit metrics are key financial measures that assess profitability by comparing sales revenue to costs.
These metrics help businesses ...
顧客収益性指標 I
Customer profitability metrics help organizations assess customer value and decide on acquiring, retaining, and managing customers.
For example, Customer ...
マージンと利益マージン II
Financial metrics are vital for assessing a company's financial health. They help businesses set goals and determine the sales required to cover costs ...
顧客収益性指標 II
Customer profitability metrics evaluate the financial value of customers and guide business decisions.
Average acquisition cost refers to the expense of ...
製品およびポートフォリオの指標 I
Product and portfolio metrics are vital for evaluating individual product performance and the company's overall offerings.
These metrics help to ...
製品とポートフォリオの指標 II
Product and portfolio metrics assess financial impact and guide strategic decisions.
Weighted Contribution Margin measures a product's profitability ...
価格メトリクス
Price metrics help businesses understand how pricing affects demand, market position, and profitability.
Key metrics include price elasticity, optimal ...
デジタルマーケティングメトリクスI
Digital marketing metrics evaluate strategies and provide insights into audience behavior and campaign performance.
These metrics include traffic, ...
営業部隊のメトリクス
Sales Force metrics measure a sales team's performance, guiding improvements, setting targets, and tracking progress to meet market demands, driving ...
マーケティング指標と分析
Marketing metrics are crucial for evaluating the effectiveness of marketing strategies. Key metrics include conversion rates, customer acquisition costs, ...
チャネル メトリック
Channel metrics focus on the effectiveness of product distribution and assess how efficiently products reach sales channels, in contrast to Sales Force ...
プロモーションメトリクス
Promotion metrics are essential for evaluating the effectiveness of marketing campaigns. They are divided into various categories to measure a ...
デジタルマーケティングメトリクスII
Digital marketing metrics, such as performance, financial, engagement, and revenue metrics, are essential for assessing the success of a campaign and ...
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