3.16 : 黑盒模型

The Black Box Model, or the Stimulus-Response model, suggests that consumer decision-making is similar to a black box because a consumer's internal cognitive and psychological processes cannot be directly observed.

In this model, external factors like product features, advertising, price, and culture serve as inputs or stimuli.

These factors enter the consumer's mind, where psychological elements such as perceptions, attitudes, and beliefs influence how the consumer processes them.

The outcome is the consumer's choice, whether to make a purchase, abstain from buying, or take alternative actions.

This model recognizes the complexity and uniqueness of consumer decision-making, highlighting the consumer's role as a thinker and decision-maker.

It underscores that external factors impact consumers, but internal cognitive processes are crucial in shaping the final decision.

The Black Box Model simplifies consumer decision-making, aiding businesses in connecting choices with personal experiences. But, it lacks the nuance in understanding cognitive and emotional factors and overlooks individual differences