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Poja Shams

Department of Business Administration & CTF

Karlstad University

BIOGRAPHY

Poja Shams is associate professor at Karlstads universitet Service Rasearch Center(CTF). His research has primarily been focused on consumer decision making and visual attention in the retail environment. His research has been awarded by the Gunnar Sundblad Research Foundation and published in several distinguished journals such as Journal of Business & Retail Management Research, Journal of Business Research and Psychology & Marketing.

PUBLICATIONS

Unsold is unseen … or is it? Examining the role of peripheral vision in the consumer choice process using eye-tracking methodology.

Appetite Jan, 2018 | Pubmed ID: 28851559

INSTITUTIONS

Karlstad University

JOVE ARTICLES

Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model

Tobias Otterbring^1,2,

Erik Wästlund²,

Poja Shams³

¹Department of Management/MAPP, Aarhus University,

²Department of Psychology & CTF, Service Research Center, Karlstad University,

³Department of Business Administration & CTF, Karlstad University

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Poja Shams

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Karlstad University

Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model

Department of Business Administration & CTF