5.14 :  新製品開発 - ニーズ

New Product Development, or NPD, is a business process that involves the conceptualization, design, development, and marketing of entirely new products or significantly improving existing ones.

The need to differentiate and remain competitive in a saturated market necessitates businesses to develop new products.

This process is driven by innovation, effective risk management, responsiveness to fashion cycles, and the enhancement of business relationships.

Innovation in sustainable materials and manufacturing methods has led brands like Patagonia and Stella Mc Cartney to capitalize on them. It enables businesses to meet the ever-increasing preference and demand for sustainable clothing.

Additionally, it helps expand market share and mitigate risks through a broader product portfolio. H&M's strategic shift from fast fashion to sustainability with the Conscious collection exemplifies this.

 New Product Development, like Nike's recycled shoes targeting environmentally conscious consumers, helps companies to align with fashion cycles, catering to the latest customer trends.

Ultimately, New Product Development is linked to improving business relationships by fostering collaborations with suppliers and promoting transparency in the supply chain.