Product mix pricing strategies guide businesses in optimizing profits across their product lines, each tailored to market needs and consumer segments. The strategies include:
These strategies diversify a company's offerings and market reach and provide competitive advantages through strategic pricing. They enable businesses to maximize profitability by tapping into consumer surplus and encouraging purchases of higher-margin items. For customers, these strategies offer a range of options tailored to their budgets and perceived value, sometimes saving money through bundled offers and enhancing the perceived value of certain products.
章から 6:
Now Playing
Capturing Customer Value: Price to Exchange
176 閲覧数
Capturing Customer Value: Price to Exchange
298 閲覧数
Capturing Customer Value: Price to Exchange
527 閲覧数
Capturing Customer Value: Price to Exchange
248 閲覧数
Capturing Customer Value: Price to Exchange
217 閲覧数
Capturing Customer Value: Price to Exchange
380 閲覧数
Capturing Customer Value: Price to Exchange
211 閲覧数
Capturing Customer Value: Price to Exchange
130 閲覧数
Capturing Customer Value: Price to Exchange
117 閲覧数
Capturing Customer Value: Price to Exchange
144 閲覧数
Capturing Customer Value: Price to Exchange
417 閲覧数
Capturing Customer Value: Price to Exchange
470 閲覧数
Capturing Customer Value: Price to Exchange
261 閲覧数
Capturing Customer Value: Price to Exchange
125 閲覧数
Capturing Customer Value: Price to Exchange
390 閲覧数
Copyright © 2023 MyJoVE Corporation. All rights reserved