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Product mix pricing strategies guide businesses in optimizing profits across their product lines, each tailored to market needs and consumer segments. The strategies include:

  1. Product Line Pricing: Sets prices within a product line based on feature diversity and quality, aiming to capture various market segments.
  2. Optional Product Pricing: Offers a base product at a low price while upselling additional features, catering to both cost-conscious and value-seeking customers.
  3. Captive Product Pricing: Prices the main product competitively while marking up necessary add-ons, ensuring sustained profitability.
  4. By-product Pricing: Offsets the primary product's cost by selling by-products, reducing waste, and enhancing efficiency.
  5. Product Bundle Pricing: Sells multiple products as a package at a perceived value higher than individual costs, boosting sales and possibly clearing inventory or introducing new items.

These strategies diversify a company's offerings and market reach and provide competitive advantages through strategic pricing. They enable businesses to maximize profitability by tapping into consumer surplus and encouraging purchases of higher-margin items. For customers, these strategies offer a range of options tailored to their budgets and perceived value, sometimes saving money through bundled offers and enhancing the perceived value of certain products.

Tags

Product Mix PricingProduct Line PricingOptional Product PricingCaptive Product PricingBy product PricingProduct Bundle PricingProduct DiversificationMarket SegmentationPricing StrategiesProfit OptimizationConsumer SurplusValue Perception

Aus Kapitel 6:

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6.10 : Product Mix Pricing Strategies I

Capturing Customer Value: Price to Exchange

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6.1 : Price and Exchange

Capturing Customer Value: Price to Exchange

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6.2 : The 5 c's of Pricing

Capturing Customer Value: Price to Exchange

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6.3 : Internal Considerations Affecting Price Decisions

Capturing Customer Value: Price to Exchange

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6.4 : External Considerations Affecting Price Decisions

Capturing Customer Value: Price to Exchange

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6.5 : Pricing Methods

Capturing Customer Value: Price to Exchange

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6.6 : Pricing Strategies

Capturing Customer Value: Price to Exchange

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6.7 : Pricing Tactics I

Capturing Customer Value: Price to Exchange

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6.8 : Pricing Tactics II

Capturing Customer Value: Price to Exchange

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6.9 : New-Product Pricing Strategies

Capturing Customer Value: Price to Exchange

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6.11 : Product Mix Pricing Strategies II

Capturing Customer Value: Price to Exchange

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6.12 : Price Adjustment Strategies I

Capturing Customer Value: Price to Exchange

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6.13 : Price Adjustment Strategies II

Capturing Customer Value: Price to Exchange

261 Ansichten

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6.14 : Price Changes

Capturing Customer Value: Price to Exchange

125 Ansichten

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6.15 : Public Policy and Pricing

Capturing Customer Value: Price to Exchange

390 Ansichten

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