The digital age poses risks, including data misuse and cyberattacks, leading to financial loss, identity theft, and privacy breaches.

As a result, protecting customer information is crucial to build trust.

Brands achieve this by implementing various measures.

For example, Apple is appreciated for its clear communication of data collection policy, ensuring informed consent from users.

Google follows purpose limitations by collecting specific and explicit data only to enhance user experience.

Amazon Web Services protects against breaches and unauthorized access with strict measures, like encryption and secure servers. It enables businesses hosting on the cloud servers to safeguard their customer information.

Micro-blogging sites like X encourage data minimization, collecting only necessary and relevant data for their services.

Online software providers like Microsoft recommend using Licensed products to prevent data breaches.

Many organizations also allow users to access, rectify, object to, and delete their accounts.

Failure to implement these preventive measures may lead to reputational damage, sales loss, budget control issues, and legal penalties for the organizations.