로그인

Consider a small enterprise engaged in producing and selling lemonade, operating in a market among numerous other firms with similar ventures. This enterprise, aiming to maximize profits without incurring losses, assesses its production costs to determine the optimal quantity of lemonade to produce.

A crucial principle for this enterprise involves examining two critical cost aspects: the cost of producing an additional unit of lemonade, known as the marginal cost (MC), and the lowest cost at which lemonade can be produced without financial loss in the short run, referred to as the minimum average variable cost (AVC).

The enterprise commences production only when the selling price surpasses the minimum value of AVC. Here lies the pivotal strategy: the decision on the quantity of lemonade to produce is guided by the MC, specifically the segment of the MC exceeding the AVC. This segment above the AVC serves as a directive, indicating the appropriate quantity of lemonade to supply at a given price. This mechanism, known as the supply curve, is crucial for the enterprise in navigating the competitive market landscape.

장에서 8:

article

Now Playing

8.7 : Short-run Supply Curve in Perfect Competition

Perfect Competition

71 Views

article

8.1 : Perfect Competition

Perfect Competition

125 Views

article

8.2 : Demand Curve in a Perfectly Competitive Market

Perfect Competition

153 Views

article

8.3 : Revenues in Perfect Competition

Perfect Competition

90 Views

article

8.4 : Short-run Profit Maximization I

Perfect Competition

122 Views

article

8.5 : Short-run Profit Maximization II

Perfect Competition

94 Views

article

8.6 : Shut Down Point

Perfect Competition

98 Views

article

8.8 : Zero Economic Profit

Perfect Competition

256 Views

article

8.9 : Long-run Competitive Equilibrium I

Perfect Competition

85 Views

article

8.10 : Long-run Competitive Equilibrium II

Perfect Competition

60 Views

article

8.11 : Long-run Supply Curve in Perfect Competition

Perfect Competition

163 Views

article

8.12 : Long-run Supply Curve in Increasing and Decreasing Cost Industries

Perfect Competition

144 Views

JoVE Logo

개인 정보 보호

이용 약관

정책

연구

교육

JoVE 소개

Copyright © 2025 MyJoVE Corporation. 판권 소유