Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

14.1K Views

06:39 min

August 28th, 2017

DOI :

10.3791/55872-v

August 28th, 2017


Transcript

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Electroencephalographic

Chapters in this video

0:05

Title

1:18

EEG Setup and Recording

4:24

Results: Cerebral and Emotional Reactions to PSAs

5:19

Conclusion

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