The meso environment, positioned between the micro (which includes factors like customers, suppliers, competitors, and employees) and macro (broader factors like economic, social, political, and technological forces) environments, involves industry-specific factors directly influencing a company's operations.
Key Components of the Meso Environment are:
By effectively managing the meso environment, businesses can gain a competitive edge, adapt to changes, and build strong relationships with stakeholders, ultimately contributing to long-term success.
From Chapter 2:
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