A product mix refers to the total assortment of products that a company offers for sale. It encompasses four dimensions:
Product mix decisions are significant as they determine a firm's market positioning and potential profitability. Brands can optimize their product mix to meet diverse customer needs, maximize sales, and manage risk. For instance, a well-balanced product mix can reduce earnings volatility.
The width and length can help a company reach various consumer segments, while depth allows it to cater to diverse customer preferences. Conversely, consistency influences operational efficiency.
Driving factors for product mix decisions include market competition, environmental considerations, and firm-specific variables such as manufacturing flexibility and throughput per day. For example, market size and competition can influence an exporter's product mix. Meanwhile, environmental concerns can shape the optimal product mix.
Companies keep varying the product mix length, width, and depth to cater to diverse customer needs, exploit new market segments, enhance competitiveness, and maximize profitability.
Bölümden 5:
Now Playing
Creating Customer Value: Product to Experience
265 Görüntüleme Sayısı
Creating Customer Value: Product to Experience
762 Görüntüleme Sayısı
Creating Customer Value: Product to Experience
763 Görüntüleme Sayısı
Creating Customer Value: Product to Experience
260 Görüntüleme Sayısı
Creating Customer Value: Product to Experience
245 Görüntüleme Sayısı
Creating Customer Value: Product to Experience
324 Görüntüleme Sayısı
Creating Customer Value: Product to Experience
881 Görüntüleme Sayısı
Creating Customer Value: Product to Experience
495 Görüntüleme Sayısı
Creating Customer Value: Product to Experience
206 Görüntüleme Sayısı
Creating Customer Value: Product to Experience
222 Görüntüleme Sayısı
Creating Customer Value: Product to Experience
214 Görüntüleme Sayısı
Creating Customer Value: Product to Experience
290 Görüntüleme Sayısı
Creating Customer Value: Product to Experience
154 Görüntüleme Sayısı
Creating Customer Value: Product to Experience
354 Görüntüleme Sayısı
Creating Customer Value: Product to Experience
308 Görüntüleme Sayısı
See More
JoVE Hakkında
Telif Hakkı © 2020 MyJove Corporation. Tüm hakları saklıdır