Some more pricing tactics include the following.
Each tactic serves a specific purpose depending on the company's goals, the nature of the product, and customer behavior.
From Chapter 6:
Now Playing
Capturing Customer Value: Price to Exchange
107 Views
Capturing Customer Value: Price to Exchange
281 Views
Capturing Customer Value: Price to Exchange
489 Views
Capturing Customer Value: Price to Exchange
238 Views
Capturing Customer Value: Price to Exchange
202 Views
Capturing Customer Value: Price to Exchange
340 Views
Capturing Customer Value: Price to Exchange
194 Views
Capturing Customer Value: Price to Exchange
122 Views
Capturing Customer Value: Price to Exchange
131 Views
Capturing Customer Value: Price to Exchange
165 Views
Capturing Customer Value: Price to Exchange
373 Views
Capturing Customer Value: Price to Exchange
440 Views
Capturing Customer Value: Price to Exchange
255 Views
Capturing Customer Value: Price to Exchange
120 Views
Capturing Customer Value: Price to Exchange
362 Views
Copyright © 2025 MyJoVE Corporation. All rights reserved