8.1 : 沟通过程

The communication process is the transmission and reception of messages or information from one sender to the receiver.

It involves the sender encoding an idea into a message and transmitting it to the receiver through channels.

Consider Burger King's campaign encouraging social distancing during COVID-19 in Italy.

The sender, Burger King, wanted to boost its sales and communicate the idea of social distancing.

The idea was cleverly coded into a message conveyed through the "Social Distancing Whooper" advertisement.

It showed additional onion slices in the burger, symbolizing that it could lead to bad breath, causing people to keep their distance.

Posters, digital media, and billboards were used as channels to communicate the message to the receivers, who are the customers.

The campaign resulted in a 65% boost in Burger King's sales, successfully closing the communication loop.

That's because the receivers could decode and understand the humorous message.

On the other hand, noise disrupts messages and hampers comprehension.

Recognizing the impact of noise is vital for clear, effective communication.