Iniciar sesión

The communication process is a fundamental concept in effective interaction involving the transmission and reception of messages.

It begins with an idea from the sender. This idea is encoded into a message, which then travels through a chosen channel, such as speech, writing, or digital media, to the receiver.

The message is decoded by the receiver, who then interprets its meaning.

Feedback, either verbal or non-verbal, is then sent back to the sender, confirming receipt and understanding of the message. As a result, it completes the communication loop.

However, the process can be disrupted by 'noise,' which distorts the message, affecting its interpretation.

Noise can be semantic (misunderstandings), physiological (biological factors like hunger or fatigue), or physical (environmental disturbances). Understanding these disruptions is crucial to maintaining clear communication.

A real-world example of this process can be seen in advertising campaigns where a company (sender) transmits a message through an advertisement (channel) to consumers (receivers).

The consumers' reactions (feedback) indicate how well the message was received and understood. The success of the communication process directly impacts the effectiveness of such campaigns.

Tags
Communication ProcessMessage TransmissionMessage ReceptionEncodingDecodingFeedbackNoiseSemantic NoisePhysiological NoisePhysical NoiseAdvertising CampaignsSenderReceiverChannel

Del capítulo 8:

article

Now Playing

8.1 : Communication Process

Communicating Customer Value: Promotion to Evangelism

429 Vistas

article

8.2 : Communication Objectives

Communicating Customer Value: Promotion to Evangelism

206 Vistas

article

8.3 : The AIDA Model

Communicating Customer Value: Promotion to Evangelism

243 Vistas

article

8.4 : Integrated Marketing Communication

Communicating Customer Value: Promotion to Evangelism

198 Vistas

article

8.5 : Effective Marketing Communication

Communicating Customer Value: Promotion to Evangelism

222 Vistas

article

8.6 : Advertising I

Communicating Customer Value: Promotion to Evangelism

227 Vistas

article

8.7 : Advertising II

Communicating Customer Value: Promotion to Evangelism

152 Vistas

article

8.8 : Advertising III

Communicating Customer Value: Promotion to Evangelism

140 Vistas

article

8.9 : Celebrity Endorsements and Influencers

Communicating Customer Value: Promotion to Evangelism

232 Vistas

article

8.10 : Sales Promotion I

Communicating Customer Value: Promotion to Evangelism

154 Vistas

article

8.11 : Sales Promotion II

Communicating Customer Value: Promotion to Evangelism

137 Vistas

article

8.12 : Sales Promotion III

Communicating Customer Value: Promotion to Evangelism

130 Vistas

article

8.13 : Personal Selling I

Communicating Customer Value: Promotion to Evangelism

142 Vistas

article

8.14 : Personal Selling II

Communicating Customer Value: Promotion to Evangelism

111 Vistas

article

8.15 : Direct Marketing I

Communicating Customer Value: Promotion to Evangelism

142 Vistas

See More

JoVE Logo

Privacidad

Condiciones de uso

Políticas

Investigación

Educación

ACERCA DE JoVE

Copyright © 2025 MyJoVE Corporation. Todos los derechos reservados