サインイン

Channel partners, intermediaries, and suppliers are crucial in a distribution network. They are the links that connect the product or service from the producer to the end consumer.

  1. Channel Partners: collaborate with a manufacturer or producer to market and sell the producer's products, services, or technologies, such as wholesalers, retailers, consultants, systems integrators, technology deployment consultancies, managed service providers (MSPs), and value-added resellers (VARs). For example, Apple Inc. uses channel partners like Best Buy, Walmart, and Amazon to sell its products to end consumers.
  2. Intermediaries: are entities that offer intermediary services in a supply chain. They can include distributors, wholesalers, brokers, agents, and retailers. Intermediaries can store products, reduce the number of transactions needed, provide market information, and offer customer support. In the book industry, for instance, publishers often use intermediaries like bookstores and online platforms (like Amazon) to reach their customers.
  3. Suppliers: Suppliers provide the raw materials or components required to create a product or service. They are a vital part of the distribution network as they directly impact production. An example would be Intel providing processors to Dell to produce their computers.

The strategic integration between these entities can significantly impact firms' overall performance.

タグ
Distribution NetworkChannel PartnersIntermediariesSuppliersWholesalersRetailersConsultantsSystems IntegratorsManaged Service Providers MSPsValue added Resellers VARsDistributorsBrokersAgentsProducersEnd ConsumersSupply ChainRaw MaterialsComponentsProductionPerformance

章から 7:

article

Now Playing

7.4 : Importance of Delivery Networks

Delivering Customer Value: Place to Everywhere

102 閲覧数

article

7.1 : Place and Everywhere

Delivering Customer Value: Place to Everywhere

261 閲覧数

article

7.2 : Delivery Networks

Delivering Customer Value: Place to Everywhere

191 閲覧数

article

7.3 : Distribution, Logistics and Supply Chain

Delivering Customer Value: Place to Everywhere

992 閲覧数

article

7.5 : Marketing Channel Designs

Delivering Customer Value: Place to Everywhere

93 閲覧数

article

7.6 : Vertical Marketing Systems

Delivering Customer Value: Place to Everywhere

123 閲覧数

article

7.7 : Horizontal Marketing Systems

Delivering Customer Value: Place to Everywhere

386 閲覧数

article

7.8 : Multichannel Distribution

Delivering Customer Value: Place to Everywhere

81 閲覧数

article

7.9 : Omnichannel Strategy

Delivering Customer Value: Place to Everywhere

106 閲覧数

article

7.10 : Channel Design Decisions

Delivering Customer Value: Place to Everywhere

277 閲覧数

article

7.11 : Channel Management Decisions

Delivering Customer Value: Place to Everywhere

389 閲覧数

article

7.12 : Power and Conflicts in Channels

Delivering Customer Value: Place to Everywhere

99 閲覧数

article

7.13 : Retailers

Delivering Customer Value: Place to Everywhere

73 閲覧数

article

7.14 : Retail Strategy

Delivering Customer Value: Place to Everywhere

84 閲覧数

article

7.15 : Wholesalers

Delivering Customer Value: Place to Everywhere

68 閲覧数

JoVE Logo

個人情報保護方針

利用規約

一般データ保護規則

研究

教育

JoVEについて

Copyright © 2023 MyJoVE Corporation. All rights reserved