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Chapter 19

Behavioral Economics

Economia Comportamental
Economia Comportamental
Behavioral economics explores how real-world decision-making is influenced by various psychological factors. Adding such factors into the decision-making ...
Vieses I
Vieses I
Biases are systematic patterns of thinking that lead to errors in judgment, often driven by emotions, instincts, or incomplete information rather than ...
Vieses II
Vieses II
Biases such as loss aversion, anchoring bias, and herd behavior significantly affect how people make decisions in everyday situations, often steering them ...
Heurística
Heurística
People make countless decisions daily, from selecting meals to tackling work issues. These decisions are made within the constraints of bounded ...
Heurística de disponibilidade
Heurística de disponibilidade
Every day, people make countless decisions, from choosing a meal to approaching a work problem. Individuals are unable to make perfect decisions due to ...
Heurística de representatividade
Heurística de representatividade
The representativeness heuristic makes people judge likelihoods based on similarity to a stereotype rather than actual data. This can lead to base rate ...
Heurística de ancoragem
Heurística de ancoragem
The anchoring heuristic is a cognitive bias in which decisions are strongly influenced by the first piece of information encountered, even if it is ...
Teoria da Perspectiva: Certeza dos Ganhos
Teoria da Perspectiva: Certeza dos Ganhos
Prospect theory describes how individuals assess gains and losses, revealing that they exhibit loss aversion by placing a greater emphasis on potential ...
Teoria do Prospecto: Efeito de Isolamento
Teoria do Prospecto: Efeito de Isolamento
The isolation effect is integral to prospect theory, which describes how individuals make decisions. It highlights a tendency to concentrate on what ...
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