로그인

Chapter 19

Behavioral Economics

행동경제학
행동경제학
Behavioral economics explores how real-world decision-making is influenced by various psychological factors. Adding such factors into the decision-making ...
바이어스 I
바이어스 I
Biases are systematic patterns of thinking that lead to errors in judgment, often driven by emotions, instincts, or incomplete information rather than ...
바이어스 II
바이어스 II
Biases such as loss aversion, anchoring bias, and herd behavior significantly affect how people make decisions in everyday situations, often steering them ...
경험적 접근
경험적 접근
People make countless decisions daily, from selecting meals to tackling work issues. These decisions are made within the constraints of bounded ...
가용성 휴리스틱
가용성 휴리스틱
Every day, people make countless decisions, from choosing a meal to approaching a work problem. Individuals are unable to make perfect decisions due to ...
대표성 휴리스틱
대표성 휴리스틱
The representativeness heuristic makes people judge likelihoods based on similarity to a stereotype rather than actual data. This can lead to base rate ...
앵커링 휴리스틱
앵커링 휴리스틱
The anchoring heuristic is a cognitive bias in which decisions are strongly influenced by the first piece of information encountered, even if it is ...
전망 이론: 이익의 확실성
전망 이론: 이익의 확실성
Prospect theory describes how individuals assess gains and losses, revealing that they exhibit loss aversion by placing a greater emphasis on potential ...
전망 이론: 격리 효과
전망 이론: 격리 효과
The isolation effect is integral to prospect theory, which describes how individuals make decisions. It highlights a tendency to concentrate on what ...
JoVE Logo

개인 정보 보호

이용 약관

정책

연구

교육

JoVE 소개

Copyright © 2025 MyJoVE Corporation. 판권 소유