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Ostracism: Effects of Being Ignored Over the Internet

Overview

Source: Peter Mende-Siedlecki & Jay Van Bavel—New York University

Social ostracism is defined as being ignored and excluded in the presence of others. This experience is a pervasive and powerful social phenomenon, observed in both animals and humans, throughout all stages of human development, and across all manner of dyadic relationships, cultures, and social groups and institutions. Some have argued that ostracism serves a social regulatory function, which can enhance group cohesion and fitness by removing unwanted elements.1 As such, the feeling of ostracism can serve as a warning to alter one’s behavior, in order to rejoin with the group.2

Research in social psychology has focused extensively on the affective and behavioral consequences of social ostracism. For example, individuals who have been ostracized report feeling depressed, lonely, anxious, frustrated, and helpless,3 and while they may now evaluate the source of their ostracism more negatively, they will also often try to ingratiate themselves to them.2 Furthermore, it has been speculated that the fear of ostracism is ultimately driven by a strong need to belong and to feel included, and serves as a social pressure leading to conformity, compliance, and impression management.4

In a model developed by Williams (1997), ostracism uniquely targets four core needs— belonging, self-esteem, control, and meaningful existence—triggering negative mood, anxiety, physiological arousal, and hurt feelings.5 In return, to defend against such psychological discomfort, ostracized individuals may attempt to cope by reinforcing these core needs. For example, they may attempt to visibly conform to group norms to reestablish their place amongst the collective.

Procedure

1. Recruiting Participants

  1. Conduct a power analysis and recruit a sufficient number of participants (approximately 20/group) to cover six different experimental conditions, and, if desired, two additional control conditions (Table 1).

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Results

In the original Williams, Cheung, and Choi investigation in 2000, the authors observed strong main effects of ostracism across three key dependent variables. Participants who were ostracized reported receiving fewer throws, reported feeling lower feelings of belonging, and conformed on a higher percentage of trials, compared to participants who were included (Figure 1).

While the effects of group membership were somewhat more mixed, the authors reported two interactions betwee

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Application and Summary

Based on these results, Williams and colleagues concluded that they had successfully developed a tool for robustly inducing feelings of social ostracism in participants, even without direct face-to-face interaction. Indeed, in their investigation, being excluded over the internet led participants to feel less belonging, and in turn, led participants to conform to the beliefs of a new group of individuals. The authors interpreted this behavior as an attempt to reaffirm feelings of belonging. These results are striking giv

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References
  1. Gruter, M., & Masters, R. D. (1986). Ostracism as a social and biological phenomenon: An introduction. Ethology and Sociobiology, 7, 149-158.
  2. Williams, K. D., & Sommer, K. L. (1997). Social ostracism by coworkers: Does rejection lead to loafing or compensation? Personality & Social Psychology Bulletin, 23, 693-706.
  3. Williams, K. D., Cheung, C. K. T., & Choi, W. (2000). Cyberostracism: Effects of being ignored over the Internet. Journal of Personality & Social Psychology, 79, 748-762.
  4. Baumeister, R. F., & Leary, M. R. (1995). The need to belong: Desire for interpersonal attachments as a fundamental human motivation. Psychological Bulletin, 117, 497-529.
  5. Williams, K. D. (1997). Social ostracism. In R. Kowalski (Ed.), Aversive interpersonal behaviors (pp. 133-170). New York: Plenum.
  6. Williams, K. D., & Jarvis, B. (2006). Cyberball: A program for use in research on interpersonal ostracism and acceptance. Behavior research methods, 38, 174-180.
  7. Zadro, L., Williams, K. D., & Richardson, R. (2004). How low can you go? Ostracism by a computer is sufficient to lower self-reported levels of belonging, control, self-esteem, and meaningful existence. Journal of Experimental Social Psychology, 40, 560-567.
  8. Kelly, M., McDonald, S., & Rushby, J. (2012). All alone with sweaty palms—Physiological arousal and ostracism. International Journal of Psychophysiology, 83, 309-314.
  9. Eisenberger, N. I., Lieberman, M. D., & Williams, K. D. (2003). Does rejection hurt? An fMRI study of social exclusion. Science, 302, 290-292.
Tags
OstracismBeing IgnoredExclusionSocial MediaInternet based ObservationBelongingSelf esteemMeaningful ExistenceGroup ConnectionsLaboratory SettingCyberball GameConformityFeelings Of BelongingExperimentGroup Membership Ties

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Overview

1:18

Experimental Design

5:40

Running the Experiment

9:02

Representative Results

10:29

Applications

12:34

Summary

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