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Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior

11.3K Views

09:17 min

July 24th, 2017

DOI :

10.3791/55719-v

July 24th, 2017


Explore More Videos

Virtual Store

Chapters in this video

0:05

Title

1:15

Building Virtual Stores

2:30

Main Test Setup

5:33

Data Export Analysis

6:43

Results: Store Layout Influences Number of Products Purchased

8:00

Conclusion

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