Войдите в систему

External factors that significantly impact a firm's pricing decisions are as follows:

  1. Market Structures: In a perfectly competitive market, firms are price takers, meaning prices are dictated by supply and demand. In contrast, firms have more freedom to set prices in a monopolistic or oligopolistic market.
  2. Demand Elasticity: If demand for a product is elastic, which means it is sensitive to price changes, a price increase could lead to a significant drop in the quantity demanded. Conversely, firms can raise prices without severely impacting sales volume if demand is inelastic.
  3. Economic Conditions: In a strong economy, consumers may be willing to pay higher prices, allowing firms to charge more. In contrast, consumers become more price-sensitive during economic downturns, often forcing firms to lower prices or offer discounts.
  4. Government Policies, such as regulation, price controls, taxes, tariffs, and subsidies, also impact price decisions.
  5. Social Preferences: Changes in social trends and consumer preferences can affect pricing. For example, a growing preference for sustainable products might allow firms to charge a premium for eco-friendly offerings.

In summary, external factors play a critical role in pricing decisions. Firms must constantly monitor and adapt to these factors to optimize their pricing strategies.

Теги

Market StructurePrice TakerMonopolyOligopolyDemand ElasticityEconomic ConditionsGovernment PoliciesRegulationTaxesTariffsSubsidiesSocial PreferencesConsumer TrendsPricing Strategy

Из главы 6:

article

Now Playing

6.4 : External Considerations Affecting Price Decisions

Capturing Customer Value: Price to Exchange

217 Просмотры

article

6.1 : Price and Exchange

Capturing Customer Value: Price to Exchange

298 Просмотры

article

6.2 : The 5 c's of Pricing

Capturing Customer Value: Price to Exchange

527 Просмотры

article

6.3 : Internal Considerations Affecting Price Decisions

Capturing Customer Value: Price to Exchange

248 Просмотры

article

6.5 : Pricing Methods

Capturing Customer Value: Price to Exchange

380 Просмотры

article

6.6 : Pricing Strategies

Capturing Customer Value: Price to Exchange

211 Просмотры

article

6.7 : Pricing Tactics I

Capturing Customer Value: Price to Exchange

130 Просмотры

article

6.8 : Pricing Tactics II

Capturing Customer Value: Price to Exchange

118 Просмотры

article

6.9 : New-Product Pricing Strategies

Capturing Customer Value: Price to Exchange

144 Просмотры

article

6.10 : Product Mix Pricing Strategies I

Capturing Customer Value: Price to Exchange

176 Просмотры

article

6.11 : Product Mix Pricing Strategies II

Capturing Customer Value: Price to Exchange

417 Просмотры

article

6.12 : Price Adjustment Strategies I

Capturing Customer Value: Price to Exchange

470 Просмотры

article

6.13 : Price Adjustment Strategies II

Capturing Customer Value: Price to Exchange

261 Просмотры

article

6.14 : Price Changes

Capturing Customer Value: Price to Exchange

125 Просмотры

article

6.15 : Public Policy and Pricing

Capturing Customer Value: Price to Exchange

390 Просмотры

JoVE Logo

Исследования

Образование

О JoVE

Авторские права © 2025 MyJoVE Corporation. Все права защищены