Войдите в систему

Price adjustment strategies also vary based on customer demand, location, and competition.

  1. Dynamic and Internet Pricing is a strategy where prices are continuously adjusted based on individual customer needs. Uber, for example, increases fares during peak hours due to high demand. Similarly, Amazon changes product prices daily, considering factors like demand, competition, and customer behavior.
  2. International Pricing involves setting different product prices in different countries based on costs, economic conditions, and purchasing power. For instance, Apple's iPhone prices differ across countries due to import duties and transportation costs.
  3. Geographical Pricing adjusts prices according to the customer's location. It accounts for distribution costs, market conditions, and promotional variations. Strategies include:
    1. Zone Pricing, where prices vary by geographical zone and corresponding shipping costs.
    2. F.O.B Origin Pricing, where customers pay freight from factory to destination, for example, bulk book orders from a publisher.
    3. Uniform Delivered Pricing where the same price is charged regardless of location. Amazon Prime offers all members free shipping, regardless of location.
    4. Freight Absorption Pricing, where the seller bears freight charges.
    5. Basing-point pricing is where all customers are charged standard freight costs from a selected basing point, irrespective of actual distance.

Теги

Price Adjustment StrategiesDynamic PricingInternet PricingInternational PricingGeographical PricingZone PricingF O B Origin PricingUniform Delivered PricingFreight Absorption PricingBasing point Pricing

Из главы 6:

article

Now Playing

6.13 : Price Adjustment Strategies II

Capturing Customer Value: Price to Exchange

261 Просмотры

article

6.1 : Price and Exchange

Capturing Customer Value: Price to Exchange

298 Просмотры

article

6.2 : The 5 c's of Pricing

Capturing Customer Value: Price to Exchange

527 Просмотры

article

6.3 : Internal Considerations Affecting Price Decisions

Capturing Customer Value: Price to Exchange

248 Просмотры

article

6.4 : External Considerations Affecting Price Decisions

Capturing Customer Value: Price to Exchange

217 Просмотры

article

6.5 : Pricing Methods

Capturing Customer Value: Price to Exchange

380 Просмотры

article

6.6 : Pricing Strategies

Capturing Customer Value: Price to Exchange

211 Просмотры

article

6.7 : Pricing Tactics I

Capturing Customer Value: Price to Exchange

130 Просмотры

article

6.8 : Pricing Tactics II

Capturing Customer Value: Price to Exchange

117 Просмотры

article

6.9 : New-Product Pricing Strategies

Capturing Customer Value: Price to Exchange

144 Просмотры

article

6.10 : Product Mix Pricing Strategies I

Capturing Customer Value: Price to Exchange

176 Просмотры

article

6.11 : Product Mix Pricing Strategies II

Capturing Customer Value: Price to Exchange

417 Просмотры

article

6.12 : Price Adjustment Strategies I

Capturing Customer Value: Price to Exchange

470 Просмотры

article

6.14 : Price Changes

Capturing Customer Value: Price to Exchange

125 Просмотры

article

6.15 : Public Policy and Pricing

Capturing Customer Value: Price to Exchange

390 Просмотры

JoVE Logo

Исследования

Образование

О JoVE

Авторские права © 2025 MyJoVE Corporation. Все права защищены