两种最流行的新产品定价策略是市场撇脂定价和市场渗透定价。
这两种策略都是有效的,但它们的目的是不同的。市场撇脂定价的目的是最大化高端消费者的利润,而渗透定价的目的则是扩大市场份额并为竞争对手设置入市壁垒。策略的选择取决于多种因素,例如产品的性质、市场条件和公司目标。
来自章节 6:
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