The two most popular new product pricing strategies are market skimming and market penetration pricing.
Both strategies can be effective, but they serve different purposes. While skimming aims to maximize profit from high-end consumers, penetration pricing seeks to build market share and create barriers to entry for competitors. The choice of strategy depends on various factors, such as the nature of the product, market conditions, and company objectives.
章から 6:
Now Playing
Capturing Customer Value: Price to Exchange
144 閲覧数
Capturing Customer Value: Price to Exchange
298 閲覧数
Capturing Customer Value: Price to Exchange
527 閲覧数
Capturing Customer Value: Price to Exchange
248 閲覧数
Capturing Customer Value: Price to Exchange
217 閲覧数
Capturing Customer Value: Price to Exchange
380 閲覧数
Capturing Customer Value: Price to Exchange
211 閲覧数
Capturing Customer Value: Price to Exchange
130 閲覧数
Capturing Customer Value: Price to Exchange
118 閲覧数
Capturing Customer Value: Price to Exchange
176 閲覧数
Capturing Customer Value: Price to Exchange
417 閲覧数
Capturing Customer Value: Price to Exchange
470 閲覧数
Capturing Customer Value: Price to Exchange
261 閲覧数
Capturing Customer Value: Price to Exchange
126 閲覧数
Capturing Customer Value: Price to Exchange
391 閲覧数
Copyright © 2023 MyJoVE Corporation. All rights reserved