Las dos estrategias de precios clave en marketing son EDLP-Estrategia de precios bajos todos los días y Estrategia de precios altos/bajos.
Ambas estrategias tienen ventajas y desventajas, y la elección entre ellas depende de la estrategia general de marketing, el público objetivo y el posicionamiento del producto de la empresa.
Del capítulo 6:
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