マーケティングにおける 2 つの主要な価格戦略は、EDLP(Everyday Low Pricing Strategy)と Hi-Lo戦略(High/Low Pricing Strategy/HILO) です。
どちらの戦略にも長所と短所があり、どちらを選択するかは、企業の全体的なマーケティング戦略、対象ユーザー、製品のポジショニングによって異なります。
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