마케팅의 두 가지 주요 가격 책정 전략은 EDLP 상시저가 전략과 고/저 가격 전략입니다.
두 전략 모두 장단점이 있으며 둘 중 하나를 선택하는 것은 회사의 전반적인 마케팅 전략, 대상 고객 및 제품 포지셔닝에 따라 달라집니다.
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