4.1K Views
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06:45 min
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May 29th, 2020
DOI :
May 29th, 2020
•0:04
Introduction
0:51
Participant Screening and Stimulus Construction
2:02
Eye Tracking Protocol
4:06
Eye-Tracking and Self-Reported Data Analyses
5:13
Results: Representative Participant Fixation and Satisfaction in Response to Emotional and Rational Advertisement Viewing
6:19
Conclusion
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