The new product development (NPD) process typically consists of seven key stages:
Each stage is crucial in minimizing risk and increasing the probability of success for the new product.
From Chapter 5:
Now Playing
Creating Customer Value: Product to Experience
308 Views
Creating Customer Value: Product to Experience
767 Views
Creating Customer Value: Product to Experience
765 Views
Creating Customer Value: Product to Experience
261 Views
Creating Customer Value: Product to Experience
246 Views
Creating Customer Value: Product to Experience
332 Views
Creating Customer Value: Product to Experience
884 Views
Creating Customer Value: Product to Experience
266 Views
Creating Customer Value: Product to Experience
500 Views
Creating Customer Value: Product to Experience
206 Views
Creating Customer Value: Product to Experience
231 Views
Creating Customer Value: Product to Experience
214 Views
Creating Customer Value: Product to Experience
293 Views
Creating Customer Value: Product to Experience
154 Views
Creating Customer Value: Product to Experience
354 Views
See More
Copyright © 2025 MyJoVE Corporation. All rights reserved