1.2 : マーケティング概念の進化 - 産業の観点

Marketing concepts have evolved with changes in industrialization and the business environment.

The Production Concept during the Industrial Revolution focused on producing more, distributing widely, and making it affordable. For example, the Ford Model T was mass-produced, making automobile ownership possible for many.

The product concept after the World Wars evolved due to intense competition. Businesses had to differentiate themselves by emphasizing quality, performance, and innovation. For example, Chrysler introduced the first car key to start the engine.

The selling concept in the 1940s resulted from aggressive advertising and promotions. It emphasized communication as the differentiating factor. Ford's test drive before you buy campaign convinced many to buy the car.

The value-based Marketing Concept in the 1950s focused on understanding customer needs and integrating marketing into organizational goals. For example, General Motors created different car models to offer personalized value to different customers.

Lastly, the societal marketing concept in the 1970s emphasized customer needs and social well-being, as in Tesla's commitment to sustainability.